Includes bibliographical references and index.

Diversity is ... -- Part I: The climate for culturally intelligent innovation -- The power of attention -- The power of the empty chair: perspective taking -- The power of 90 minutes: focus -- The power of trees: space -- The power of trust -- Part II: The 5D process for culturally intelligent innovation -- Define: align diverse expectations and goals -- Dream: generate diverse ideas -- Decide: select and sell your idea -- Design: create and test for diverse users -- Deliver: implement global solutions.

"Diversity alone won't magically spur innovation—it's just the first step. Today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones—but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation, including how to: Create an optimal environment; Build trust; Fuse differing perspectives; Align goals and expectations; Generate fresh ideas; Consider the various audiences when selecting and selling an idea; Design and test for different users. Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity's potential into economic reality."--Publisher's website.

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