Driving growth through innovation : how leading firms are transforming their futures / Robert B. Tucker.

By: Tucker, Robert B, 1953-Material type: TextTextPublisher: San Francisco : Berrett-Koehler Publishers, c2008Edition: 2nd ed., rev. and updatedDescription: 224 p. : ill. ; 23 cmISBN: 9781576754955 (pbk. : alk. paper); 1576754952 (pbk. : alk. paper)Subject(s): Technological innovations -- Management | Technological innovations -- United States -- Management -- Case studiesDDC classification: 658.4/063 LOC classification: HD45 | .T797 2008Online resources: Table of contents only
Contents:
What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm.
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HD45 .T797 2008 (Browse shelf (Opens below)) 1 Available STACKS 51952000118107

Includes bibliographical references (p. 191-201) and index.

What it takes to drive growth -- Leading innovation -- Cultivating the culture -- Fortifying the idea factory -- Mining the future -- Filling the idea funnel -- Producing powerful products -- Generating growth strategies -- Selling new ideas -- Taking action in your firm.

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