E-business and e-commerce management : strategy, implementation and practice / Dave Chaffey.
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TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2009Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN: 9780273719601 (pbk. : alk. paper); 0273719602 (pbk. : alk. paper)Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.8/72 | 651.8 LOC classification: HF5548.32 | .C472 2009| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5548.32 .C472 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000091912 | |
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Main Library | HF5548.32 .C472 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000071075 |
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| HF5548.2 .W319 2002 Strategic planning for information systems / | HF5548.32 .B656 2015 Leading digital strategy : driving business growth through effective e-commerce / | HF5548.32 .B73 2016 Digital Business / | HF5548.32 .C472 2009 E-business and e-commerce management : strategy, implementation and practice / | HF5548.32 .C768 2017 E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it / | HF5548.32 .D73 2001 Three clicks away : advice from the trenches of eCommerce / | HF5548.32 .E174 2002 The e-business handbook / |
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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