E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it / Dan Croxen-John and Johann van Tonder.
Material type:
TextPublisher: London, United Kingdom : Kogan Page, 2017Description: xvi, 233 pages : illustrations ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780749475383; 0749475382Other title: Electronic commerce website optimizationSubject(s): Electronic commerce | Electronic data interchange | Web sites -- Design | Electronic commerce | Electronic data interchange | Web sites -- DesignDDC classification: 658.872028546 LOC classification: HF5548.32 | .C768 2017Summary: For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
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Female Library | HF5548.32 .C768 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000331896 | |
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Main Library | HF5548.32 .C768 2017 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000331902 |
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| HF5548.32 .B73 2016 Digital Business / | HF5548.32 .C365 2000 Cases in electronic commerce / | HF5548.32 .C472 2009 E-business and e-commerce management : strategy, implementation and practice / | HF5548.32 .C768 2017 E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it / | HF5548.32 .D73 2001 Three clicks away : advice from the trenches of eCommerce / | HF5548.32 .E174 2002 The e-business handbook / | HF5548.32 .E174 2002 The e-business handbook / |
Includes bibliographical references and index.
For those running e-commerce websites there are three ways to increase sales: increasing the quantity of visitors; increasing the percentage of visitors who buy from the site; and increasing the amount that visitors spend when they buy. E-commerce Website Optimization goes beyond simply increasing traffic, helping readers to improve conversion rates, increase ROI from online marketing campaigns, and generate higher levels of repeat business. It brings together usability, analytics and persuasion to offer a straightforward and detailed 5-step methodology of how to use the tools and techniques of Conversion Rate Optimization (CRO) to increase the e-commerce value of websites. Grounded in the latest theory and research, this will help readers to be well-informed and confident to make the right choices. Backed up with a range of invaluable case studies, E-commerce Website Optimization is perfect for those seeking to implement a data-driven ethos to their organization's e-commerce programme, based on market-tested and robust split-test methodology used across a range of commercial businesses. It supports all those responsible for online sales within an organization, be they the Chief Digital Officer, Head of Online Sales or E-commerce; or entrepreneurs and owners of small businesses deriving a substantial proportion of revenue from e-commerce.
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