The economics of business strategy / John Lipczynski, John Wilson.
Material type:
TextPublisher: Harlow : FT Prentice Hall, 2004Description: xxii, 321 p. ; 25 cmISBN: 0273676253; 9780273676256Subject(s): Strategic planning -- Economic aspects | Business planning -- Economic aspects | Managerial economicsDDC classification: 658.4012 LOC classification: HD30.28 | .L57 2004Review: "This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management." "The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world."--BOOK JACKET.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD30.28 .L57 2004 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093862 | |
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Main Library | HD30.28 .L57 2004 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000071211 |
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| HD30.28 .J648 2011 Exploring strategy / | HD30.28 .K494 2009 Strategy : 2008-2009 / | HD30.28 .L467 2015 Strategic analytics : advancing strategy execution and organizational effectiveness / | HD30.28 .L57 2004 The economics of business strategy / | HD30.28 .L92 2009 Strategic management / | HD30.28 .M37 2016 Big data for small business for dummies / | HD30.28 .M56 1994 The rise and fall of strategic planning : reconceiving roles for planning, plans, planners / |
Includes bibliographical references and index.
"This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial organisation, business economics, business environment, organisation studies and strategic management." "The book is written for the growing number of courses at MBA, undergraduate, and foundation level where readers require not only an integrated theoretical framework in economics and management, but also the practical skills and knowledge to examine how and why firms behave in certain ways in the real world."--BOOK JACKET.
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