Effective CRM using predictive analytics / Antonios Chorianopoulos.
Material type:
TextPublisher: Chichester, West Sussex : Wiley, 2016Description: xiv, 371 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119011552 (cloth); 1119011558 (cloth)Subject(s): Customer relations -- Management -- Data processing | Data mining | Customer relations -- Management -- Data processing | Data miningAdditional physical formats: Online version:: Effective CRM using predictive analyticsDDC classification: 658.8/12 LOC classification: HF5415.5 | .C4786 2016
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Female Library | HF5415.5 .C4786 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000324331 | |
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Includes bibliographical references and index.
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