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    The Age of Responsibility : CSR 2.0 and the New DNA of Business / Wayne Visser.

    By: Visser, WayneMaterial type: TextTextPublisher: Chichester, West Sussex ; Hoboken, NJ : John Wiley & Sons, 2011Description: xvii, 389 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780470688571; 0470688572Subject(s): Social responsibility of business -- Case studies | Social responsibility of business | Unternehmensethik | Soziale Verantwortung | Corporate Social Responsibility | Företagens samhällsansvar -- fallstudierGenre/Form: Case studies.DDC classification: 658.4/08 LOC classification: HD60 | .V56 2011Other classification: BUS008000
    Contents:
    Our ability to respond / Jeffrey Hollender -- The age of greed / Jeffrey Hollender -- The age of philanthropy / Jeffrey Hollender -- The age of marketing / Jeffrey Hollender -- The age of management / Jeffrey Hollender -- The age of responsibility / Jeffrey Hollender -- The principle of creativity / Jeffrey Hollender -- The principle of scalability / Jeffrey Hollender -- The principle of responsiveness / Jeffrey Hollender -- The principle of glocality / Jeffrey Hollender -- The principle of circularity / Jeffrey Hollender -- The matrix of change / Jeffrey Hollender -- Making a difference / Jeffrey Hollender.
    Summary: "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"-- Provided by publisher.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD60 .V56 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000201588
    Books Books Main Library
    		HD60 .V56 2011 (Browse shelf (Opens below)) 1 Checked out STACKS 10/28/2021 51952000201595

    "The new generation of CSR In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model. Provides a 'second generation' approach to CSR that will breathe new life into the movement Can increase the effectiveness of CSR as a strategy to create positive change in society through business Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these"-- Provided by publisher.

    Includes bibliographical references (pages 367-376) and index.

    Machine generated contents note: 1. Our ability to respond / Jeffrey Hollender -- 2. The age of greed / Jeffrey Hollender -- 3. The age of philanthropy / Jeffrey Hollender -- 4. The age of marketing / Jeffrey Hollender -- 5. The age of management / Jeffrey Hollender -- 6. The age of responsibility / Jeffrey Hollender -- 7. The principle of creativity / Jeffrey Hollender -- 8. The principle of scalability / Jeffrey Hollender -- 9. The principle of responsiveness / Jeffrey Hollender -- 10. The principle of glocality / Jeffrey Hollender -- 11. The principle of circularity / Jeffrey Hollender -- 12. The matrix of change / Jeffrey Hollender -- 13. Making a difference / Jeffrey Hollender.

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