Includes index.

How to force prospects to choose your site & buy from you, instead of your competition -- How to build your own autopilot marketing machine -- How to build a Google campaign from scratch -- the right way -- How to pay less & get more clicks: lay a foundation of properly organized campaigns -- How to develop high quality keyword lists & use them to craft killer headlines -- How to write Google ads that attract eyeballs, get clicks & earn you money -- How to triple your CTR (and cut your bid prices by two thirds, if you want) -- no genius required -- Triple your traffic with site-targeted Adsense & Google image ads -- Local advertising on Google: mostly virgin territory -- Slashing your bid prices: Google rewards you for relevance -- The critical, most-ignored secret behind the most profitable marketing campaigns in the history of the world -- Converting visitors to buyers: the single biggest website mistake marketers make -- How e-mail transforms those expensive clicks into long term, profitable customers --The winning method the world's smartest marketers stole from the Wright brothers -- How to get customers to eat out of your hand -- Converting visitors to buyers -- How Google's conversion tracker works -- The one magic number that defines the power of your website -- Beating the competition when it's most brutal: how to win even if you're not a 900-pound gorilla -- Persuasive ad copy: the ultimate silver bullet -- Untapped Adwords copy ideas to spark your creativity & boost your response -- Potential customers are already looking for you on Google but don't realize It -- How to grind down your competition: a Google lesson from Han Solo -- No more bitslinging: how to literally create wealth with your customer list -- SEO: how to get high rankings in Google's organic (non-PPC) search results -- That last winner-take-all edge: Google's tools for smarter Adwords -- FAQ -- Who is 'Uncle Claude'?

1 2