Essential guide to marketing planning / Marian Burk Wood.
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TextPublisher: Harlow, Eng. ; New York, NY : Pearson Financial Times, 2010Edition: 2nd edDescription: xxii, 303 p. : ill. ; 25 cmISBN: 9780273725763 (pbk.); 0273725769 (pbk.)Subject(s): Marketing -- PlanningDDC classification: 658.8/02 LOC classification: HF5415.13 | .W656 2010| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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| HF5415.13 .P388 2011 A preface to marketing management / | HF5415.13 .W48 2016 How to write a marketing plan / | HF5415.13 .W5476 2011 Marketing management / | HF5415.13 .W656 2010 Essential guide to marketing planning / | HF5415.13 .W656 2010 Essential guide to marketing planning / | HF5415.13 .W66 2011 The marketing plan handbook / | HF5415.13.M255 2011 Marketing plans : how to prepare them, how to use them / |
Includes index.
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
Includes bibliographical references and index.
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