Essentials of marketing research / Tony Proctor.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Edition: 4th edDescription: xxiii, 591 p. : ill., maps ; 25 cmISBN: 0273694944 (alk. paper); 9780273694946 (alk. paper)Subject(s): Marketing researchDDC classification: 658.8/3 LOC classification: HF5415.2 | .P736 2005Summary: 'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415.2 .P736 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000090182 | |
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Books
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Main Library | HF5415.2 .P736 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000071709 |
Previous ed.: 2002.
Includes bibliographical references (p. [559]-576) and index.
'Essentials of Marketing Research' provides a concise introduction to a subject rapidly evolving, not least through the impact of developments in information technology. New to this edition are qualitative data analysis and marketing decision-support systems.
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