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    The Alibaba way : unleashing grassroots entrepreneurship to build the world's most innovative Internet company / Ying Lowrey ; translated by Martha Avery.

    By: Lowrey, Ying [author.]Contributor(s): Avery, Martha, 1951- [translator.]Material type: TextTextLanguage: English Original language: Chinese Series: [The global business thought leader series]Publisher: New York : McGraw-Hill Education, [2016]Description: xxiv, 321 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781259585401; 1259585409Subject(s): Alibaba (Firm) -- History | Alibaba (Firm) | New business enterprises -- China -- Management | Small business -- China -- Management | Success in business | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | New business enterprises -- Management | Small business -- Management | Success in business | China | Småföretag | Framgångsrikt företagande | Management | Kina | Electronic Commerce | Unternehmen | Management | ChinaGenre/Form: History.DDC classification: 381/.14206551 LOC classification: HD62.5 | .L697 2016Other classification: BUS090010
    Contents:
    The Alibaba way -- Alibaba's efficiency and the Alibaba ecosystem / Chen Liang -- The Taobao platform : teaching people how to fish / Fang Ruonai -- Clustering innovations that started with 1688.com / Xiang Songlin -- Integrity capital-based microfinance / Dong Youying -- E-commerce legislation and innovations in regulatory supervision by the public / Huang Lingling -- The "routinization" of Alibaba's corporate culture innovation / Quan Tao -- Grassroots startups are the way to expand employment / Sun Xiaoyu, Xiang Songlin, and Ying Lowrey.
    Summary: "The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs"-- Provided by publisher.
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    Translated from the Chinese.

    Series title from book jacket.

    Includes bibliographical references and index.

    "The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs"-- Provided by publisher.

    The Alibaba way -- Alibaba's efficiency and the Alibaba ecosystem / Chen Liang -- The Taobao platform : teaching people how to fish / Fang Ruonai -- Clustering innovations that started with 1688.com / Xiang Songlin -- Integrity capital-based microfinance / Dong Youying -- E-commerce legislation and innovations in regulatory supervision by the public / Huang Lingling -- The "routinization" of Alibaba's corporate culture innovation / Quan Tao -- Grassroots startups are the way to expand employment / Sun Xiaoyu, Xiang Songlin, and Ying Lowrey.

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