Exploring marketing research. / William G. Zikmund, Barry J. Babin.
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TextPublisher: Mason, Ohio : London : South-Western ; Cengage Learning [distributor], c2010Edition: 10th edDescription: xxii, 714 p. : col. ill. ; 28 cmISBN: 9780324788617 (pbk.); 0324788614 (pbk.)Subject(s): Marketing research | Marketing research -- Computer network resourcesDDC classification: 658.83 LOC classification: HF5415.2 | .Z54 2010
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| HF5415.2 .P736 2005 Essentials of marketing research / | HF5415.2 .S345 2006 Marketing research : an international approach / | HF5415.2 .W558 2006 Marketing research : an integrated approach / | HF5415.2 .Z54 2010 Exploring marketing research. / | HF5415.3 .P468 2010 Consumer behavior & marketing strategy / | HF5415.32 .R33 2016 Understanding consumer financial behavior : money management in an age of financial illiteracy / | HF5415.32 .S35 2010 Consumer behavior / |
Previous ed.: 2007.
International ed.
Includes bibliographical references and index.
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