Foundations of marketing / David Jobber and John Fahy.
Material type:
TextPublisher: Maidenhead : McGraw-Hill Higher Education, 2009Edition: 3rd edDescription: xxv, 363 p. : ill. ; 27 cmISBN: 9780077121907 (pbk.); 0077121902 (pbk.)Subject(s): MarketingDDC classification: 658.8 Summary: This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415 .J49 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000086680 | |
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Books
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Main Library | HF5415 .J49 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000066613 |
Previous ed.: Maidenhead: McGraw-Hill Educational, 2004.
Includes bibliographical references and index.
This text begins by introducing basic concepts from the ground up, such as the marketing environment, customer behaviour and segmentation and positioning.
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