Hello, my name is awesome : how to create brand names that stick / Alexandra Watkins.
Material type:
TextSeries: BK business book: Publisher: San Francisco : Berrett-Koehler Publishers, [2014]Description: x, 98 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781626561861; 1626561869Subject(s): Branding (Marketing) | Brand name products | BUSINESS & ECONOMICS -- General | Brand name products | Branding (Marketing) | BUSINESS & ECONOMICS / GeneralDDC classification: 658.8/27 LOC classification: HF5415.1255 | .W38 2014Other classification: BUS000000 | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415.1255 .W38 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000334613 | |
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Books
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Main Library | HF5415.1255 .W38 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000334620 |
Includes index.
"Naming a business or product has always been challenging--and sometimes costly--for entrepreneurs and inventors, but it's one of the most important decisions they have to make. Alexandra Watkins presents a foolproof model that anyone can use to create and evaluate brand names like a pro"-- Provided by publisher.
SMILE, the 5 qualities of a super-sticky name -- SCRATCH, the 7 deadly sins -- Domains, strategies, secrets, and silliness -- Creative brief, your brand name road map -- Brainstorming, how to be an idea machine -- Name review, 12 rules for building consensus -- Name changes, pros and cons.
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