Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.
Material type:
TextPublisher: Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 253 p. : ill. ; 25 cmISBN: 9781422101650 (hardcover : alk. paper); 1422101657Subject(s): New products | Consumers' preferences | Consumers -- ResearchDDC classification: 658.4/06 LOC classification: HF5415.153 | .J63 2007Online resources: Table of contents only | Contributor biographical information | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.153 .J63 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000103431 | |
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Main Library | HF5415.153 .J63 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000132745 |
Includes bibliographical references (p. 225-234) and index.
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
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