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    How brands grow. Part 2, Including emerging markets, services and durables, new brands and luxury brands / Jenni Romaniuk, Byron Sharp.

    By: Romaniuk, Jenni [author.]Contributor(s): Sharp, Byron [author.]Material type: TextTextPublisher: South Melbourne, Victoria : Oxford University Press, 2016Description: xiv, 233 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780195596267; 0195596269Other title: Dust jacket title: How brands grow. Part 2, Including emerging markets, services and durables, new and luxury brandsSubject(s): Branding (Marketing) | Marketing | Brand name products -- Management | Brand name products -- Management | Branding (Marketing) | Marketing | MarketingmanagementDDC classification: 658.8/27 LOC classification: HF5415.1255 | .R574 2016HF5415.1255 | .R66 2016Other classification: 658.827
    Contents:
    How Brands Grow / Byron Sharp and Jenni Romaniuk -- Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk -- Where New Customers Come From / Byron Sharp and Jenni Romaniuk -- Building Mental Availability / Jenni Romaniuk -- Leveraging Distinctive Assets / Jenni Romaniuk -- Achieving Reach / Jenni Romaniuk -- Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East -- Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp -- Online Shopping...Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk -- New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp -- And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk.
    Summary: "This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.1255 .R574 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000239437
    Books Books Main Library
    		HF5415.1255 .R574 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000239468

    Includes bibliographical references (pages 223-233).

    How Brands Grow / Byron Sharp and Jenni Romaniuk -- Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk -- Where New Customers Come From / Byron Sharp and Jenni Romaniuk -- Building Mental Availability / Jenni Romaniuk -- Leveraging Distinctive Assets / Jenni Romaniuk -- Achieving Reach / Jenni Romaniuk -- Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East -- Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp -- Online Shopping...Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk -- New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp -- And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk.

    "This book is about the fundamentals of buying behaviours and brand performance--fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity."--Jacket.

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