Includes bibliographical references (p. 103) and index.

Conducting surveys : everyone is doing it -- The survey form : questions, scales, and appearance -- Getting it together : some practical concerns -- Sampling -- Survey design : environmental control -- Analyzing and organizing data from surveys -- Presenting the survey results.

"The Third Edition of How to Conduct Surveys: A Step-by-Step Guide focuses on the issues in survey research that have become prominent since the publication of the bestselling Second Edition. Writing in a clear and accessible style, author Arlene Fink once again provides students with new information on computer-assisted and interactive surveys, guidelines for preparing informed consent statements for survey respondents, new survey data analysis techniques, and much more." "How to Conduct Surveys is an ideal text for any undergraduate or graduate course across the social sciences that covers survey research. It is also an excellent resource for anyone looking for a quick-guide reference tool on conducting surveys."--Jacket.

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