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    Implicit measures of attitudes / edited by Bernd Wittenbrink, Norbert Schwarz.

    Contributor(s): Wittenbrink, Bernd | Schwarz, Norbert, Dr. philMaterial type: TextTextPublisher: New York : Guilford Press, c2007Description: x, 294 p. : ill. ; 24 cmISBN: 1593854021 (hardcover); 9781593854027 (hardcover)Subject(s): Attitude (Psychology) -- Testing | Social psychology -- Research -- MethodologyDDC classification: 152.4028/7 LOC classification: HM1181 | .I46 2007Online resources: Table of contents only | Contributor biographical information
    Contents:
    Bernd Wittenbrink and Norbert Schwarz. Measuring attitudes through priming / Bernd Wittenbrink -- Understanding and using the Implicit Association Test : what we know (so far) about the method / Kristin A. Lane ... [et al.] -- Armed only with paper and pencil : "low-tech" measures of implicit attitudes / Patrick T. Vargas, Denise Sekaquaptewa, and William von Hippel -- Attitudes as mental and neural states of readiness : using physiological measures to study implicit attitudes / Tiffany A. Ito and John T. Cacioppo -- Understanding social evaluations : what we can (and cannot) learn from neuroimaging / Andreas Olsson and Elizabeth A. Phelps. How to define and examine the implicitness of implicit measures / Jan De Houwer and Agnes Moors -- Paradigms we live by : a plea for more basic research on the Implicit Association Test / Dirk Wentura and Klaus Rothermund -- Beyond the attitude object : implicit attitudes spring from object-centered contexts / Melissa J. Ferguson and John A. Bargh -- Mental representations are states, not things : implications for implicit and explicit measurement / Eliot R. Smith and Frederica R. Conrey -- What do we know about implicit attitude measures and what do we have to learn? / Bertram Gawronski and Galen V. Bodenhausen.
    Summary: Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. What implicit measurement techniques are currently available? What are their strengths and limitations, compared to traditional self-report measures? And how can researchers use these procedures effectively in their work? Addressing these and other essential questions, this timely book brings together leading experts to review the state of the science, address salient controversies and concerns, and offer practical guidance for investigators.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HM1181 .I46 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000106609
    Books Books Main Library
    		HM1181 .I46 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000134886

    Includes bibliographical references and index.

    Introduction / Bernd Wittenbrink and Norbert Schwarz. pt. 1. Procedures and their implementation. Measuring attitudes through priming / Bernd Wittenbrink -- Understanding and using the Implicit Association Test : what we know (so far) about the method / Kristin A. Lane ... [et al.] -- Armed only with paper and pencil : "low-tech" measures of implicit attitudes / Patrick T. Vargas, Denise Sekaquaptewa, and William von Hippel -- Attitudes as mental and neural states of readiness : using physiological measures to study implicit attitudes / Tiffany A. Ito and John T. Cacioppo -- Understanding social evaluations : what we can (and cannot) learn from neuroimaging / Andreas Olsson and Elizabeth A. Phelps. pt. 2. Critical perspectives. How to define and examine the implicitness of implicit measures / Jan De Houwer and Agnes Moors -- Paradigms we live by : a plea for more basic research on the Implicit Association Test / Dirk Wentura and Klaus Rothermund -- Beyond the attitude object : implicit attitudes spring from object-centered contexts / Melissa J. Ferguson and John A. Bargh -- Mental representations are states, not things : implications for implicit and explicit measurement / Eliot R. Smith and Frederica R. Conrey -- What do we know about implicit attitude measures and what do we have to learn? / Bertram Gawronski and Galen V. Bodenhausen.

    Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. What implicit measurement techniques are currently available? What are their strengths and limitations, compared to traditional self-report measures? And how can researchers use these procedures effectively in their work? Addressing these and other essential questions, this timely book brings together leading experts to review the state of the science, address salient controversies and concerns, and offer practical guidance for investigators.

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