Innovation management and new product development / Paul Trott.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, ©2012Edition: 5th edDescription: xxviii, 620 pages : illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780273736561; 0273736566Subject(s): Technological innovations -- Management | Industrial management | Product management | Industrial management | Product management | Technological innovations -- Management | Technische vernieuwing | Productontwikkeling | Vernieuwing | ManagementAdditional physical formats: Innovation management and new product developmentDDC classification: 658.5/75 LOC classification: HD45 | .T76 2012Other classification: 85.15 Online resources: Dawsonera | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Female Library | HD45 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000191957 | |
|
Books
|
Main Library | HD45 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000191940 |
Includes bibliographical references and index.
Innovation management : an introduction -- Economics and market adoption -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New product development -- Packaging and product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process.
1 2
There are no comments on this title.