Includes index.

Introduction: making money is easy -- For owners, employees and part-timers, cash will always be king -- Strategies that bring in the cash -- Getting customers to give you more money -- Customer strategy 1: Keep track of customer buying patterns, then call to take re-orders -- Customer strategy 2: Convert one-time customers to continuity customers -- Customer strategy 3: Upsell customers at the point of purchase -- Customer strategy 4: Resell customers prior to their contract renewal date -- Customer strategy 5: Instantly reactivate past customers and patients -- Getting other people to help bring in the cash -- Joint venture strategy 1: Create endorsed offers -- Joint venture strategy 2: Create a referral circle or professional consortium -- Joint venture strategy 3: Offer other people's products and services to your customers -- Joint venture strategy 4: Conduct a teleseminar with your joint-venture partner -- Joint venture strategy 5: Become an add-on to someone else's product or service -- Writing ads that make the phone ring -- Advertising strategy 1: Ask your customers to tell their story -- Advertising strategy 2: Broadcast a compelling press release -- Advertising strategy 3: Become an industry expert and get on the radio -- Advertising strategy 4: buy remnant space -- Advertising strategy 5: Hold a special sale using the "reason why" -- Prospecting for instant income -- Prospecting strategy 1: Conduct preview workshops and start speaking -- Prospecting strategy 2: Run a two-step campaign -- Prospecting strategy 3: Place your literature in targeted locations -- Prospecting strategy 4: Ask customers and vendors for referrals -- Prospecting strategy 5: Maximize your time at trade shows -- Helping your sales force earn instant income -- Sales strategy 1: Conduct follow-up telemarketing and voice broadcast campaigns -- Sales strategy 2: Start bundling products and services -- Sales strategy 3: Make specific product and service offers -- Sales strategy 4: Create a downsell position -- Sales strategy 5: Create instant sales with non-traditional salespeople -- Making instant income on the Internet -- Internet strategy 1: Launch a viral report and squeeze page -- Internet strategy 2: Recruit affiliates for a 24-hour strategy -- Internet strategy 3: Drive buyers to your website with articles -- Internet strategy 4: Broadcast Internet-only offers via email -- Internet strategy 5: Conduct a 28-day product launch campaign -- Finding instant income in overlooked assets -- Overlooked strategy 1: Liquidate inventory overstocks -- Overlooked strategy 2: Sell excess service capacity -- Overlooked strategy 3: Offer credit accounts a short-pay option -- Overlooked strategy 4: Turn your top employees into expensive experts -- Overlooked strategy 5: Sell apprenticeships that teach your business model -- Instant income overnight audit -- Identifying the hidden income opportunities in your small business -- Instant income overnight audit questions -- Going into business with the boss -- Embracing intrapreneurship -- Gathering information for the overnight audit -- Planning your meeting with the boss -- Negotiating a deal that brings you more pay -- Creating your task list and taking charge of your very first campaign -- Becoming an occasional entrepreneur -- Finding opportunity everywhere -- Occasional income sources that bring in the cash -- Minimizing the hassle factor -- Earning extra income whenever you need it -- Turning instant income into long-term revenue -- Using the instant income strategies to build lifetime wealth -- Integrating the strategies into your day-to-day business -- Developing a one-year income-generation calendar.

Includes bibliographical references and index.

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