International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 14th edDescription: xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cmISBN: 9780073380988 (alk. paper); 0073380989 (alk. paper); 9780071288385 (pbk.); 0071288384 (pbk.)Subject(s): Export marketing | International business enterprisesDDC classification: 658.8/4 LOC classification: HF1416 | .C375 2009Online resources: Table of contents only Review: "Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF1416 .C375 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000086895 | |
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Books
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Main Library | HF1416 .C375 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000066668 |
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| HF1413.5 .B545 2016 War by other means : geoeconomics and statecraft / | HF1414 .V54 2007 How countries compete : strategy, structure, and government in the global economy / | HF1414.35 .T44 2016 Intra-industry trade : cooperation and conflict in the global political economy / | HF1416 .C375 2009 International marketing / | HF1416 .D66 1997 International marketing strategy : contemporary readings / | HF1416 .H65 2011 Global marketing : a decision-oriented approach / | HF1416 .I617 2008 International marketing and export management / |
Includes bibliographical references and indexes.
"Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools."--Jacket.
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