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    Leading digital strategy : driving business growth through effective e-commerce / Christopher Bones and James Hammersley.

    By: Bones, Chris, 1958-Contributor(s): Hammersley, JamesMaterial type: TextTextPublisher: London, United Kingdom ; Philadelphia, PA : Kogan Page, 2015Description: vii, 232 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780749473099; 0749473096Subject(s): Electronic commerce | Internet marketing | Strategic planning | Electronic commerce | Internet marketing | Strategic planning | Digitalisierung | Electronic Commerce | Electronic Shopping | Handel | Online-ShopDDC classification: 658.8/72 LOC classification: HF5548.32 | .B656 2015
    Contents:
    21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model.
    Summary: As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. Covering the key digital trends affecting business today, it provides a practical leadership solution to the challenges that executives and leaders currently face in reaching customers through new channels.Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Main Library
    		HF5548.32 .B656 2015 (Browse shelf (Opens below)) 1 In transit from Main Library to Female Library since 12/22/2022 STACKS 51952000331650
    Books Books Main Library
    		HF5548.32 .B656 2015 (Browse shelf (Opens below)) 1 Available STACKS 51952000331667

    Includes bibliographical references and index.

    As businesses continue to embrace digital tools and technologies to enhance customer engagement and develop digital channels, executives and leaders must understand the drivers of market success, the opportunities for change, and how enhanced leadership capabilities can help drive digital strategies. Digital Leadership explains what makes a digital operation successful and explores how to align organizational structure with wider goals and implement a customer-centric culture that supports multi-channel success. Covering the key digital trends affecting business today, it provides a practical leadership solution to the challenges that executives and leaders currently face in reaching customers through new channels.Including strategies and input from 300 senior executives from major companies, Digital Leadership gives readers the power to drive forward digital strategies and realize the lucrative opportunities for change.

    21st-century markets -- Identifying the e-commerce opportunity -- Putting customers first -- The new marketing model -- The business of e-commerce -- The growth organization -- Leadership in change -- Digital leadership in practice -- The e-commerce leadership model.

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