MadScam : kick-ass advertising without the Madison Avenue price tag / George Parker.
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TextPublisher: [Irvine, CA] : Entrepreneur Press, c2006Description: xvii, 264 p. : ill. ; 23 cmISBN: 1599180421 (alk. paper); 9781599180427 (alk. paper)Other title: Mad scamSubject(s): Advertising | Small business marketingDDC classification: 659.1 LOC classification: HF5823 | .P29 2006Online resources: Table of contents only | Publisher description | Contributor biographical information | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5823 .P29 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000105459 | |
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Main Library | HF5823 .P29 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000134329 |
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| HF5823 .B387 2009 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .K45 2011 Kleppner's Advertising procedure / | HF5823 .K624 2005 Advertising without an agency made easy / | HF5823 .P29 2006 MadScam : kick-ass advertising without the Madison Avenue price tag / | HF5823 .W52 2011 Global advertising, attitudes and audiences / | HF5823 .Y335 2015 Paid attention : innovative advertising for a digital world / | HF5825 .S879 2006 Instant advertising / |
Includes bibliographical references (p. 241-250) and index.
Chapter 1 Are you absolutely, positively, cross your heart and hope to die sure you need to advertise? 1 -- Chapter 2 What do you expect from your advertising: fame, fortune, fast cars, peace of mind, or all of the above? 17 -- Chapter 3 The communications plan: how it can build your business, straighten out your mind, and drive your competition nuts 35 -- Chapter 4 Do I really have to spend an arm and a leg on advertising? Or can I do it on the cheap? 63 -- Chapter 5 Where should you spend your advertising budget? So many bad choices, so few places to hide! 81 -- Chapter 6 Creating print ads the old fashioned, excruciatingly painful, yet strangely rewarding way 97 -- Chapter 7 Creating TV ads: welcome to the wonderful world of showbiz, excitement, glamour, and acid reflux 131 -- Chapter 8 Creating radio ads: theatre of the mind, fame and fortune-all for the price of popcorn 153 -- Chapter 9 Creating ads the new fangled way: the internet, web sites, and blogs-everything the average 15-year-old knows and you don't 169 -- Chapter 10 Doing it with help-and how to go about getting it 193 -- Chapter 11 Doing it with an agency-the plusses and the pitfalls 209 -- Chapter 12 Measuring the results and planning for the future 227.
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