Marketing communications : theory and applications / John R. Rossiter and Steven Bellman.
Material type:
TextPublisher: Frenchs Forest, NSW : Pearson-Prentice Hall, 2005Description: xviii, 500 p. : ill. ; 26 cmISBN: 1741032695; 9781741032697Subject(s): Communication in marketing | Positioning (Advertising)DDC classification: 658.8 LOC classification: HF5415.123 | .R67 2004Summary: Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .R67 2004 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000078548 | |
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Main Library | HF5415.123 .R67 2004 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000056300 |
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| HF5415.123 .O89 2008 Integrated marketing communications / | HF5415.123 .P45 2005 Foundations of marketing communications : a European perspective / | HF5415.123 .P53 2005 Integrated marketing communications / | HF5415.123 .R67 2004 Marketing communications : theory and applications / | HF5415.123 .S54 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 .S65 2016 Marketing communications : offline and online integration, engagement and analytics / | HF5415.125 .S766 2015 Humanizing big data : marketing at the meeting of data, social science and consumer insight / |
Includes index.
Includes bibliographical references and index.
Draws from both academic literature and applied literature and from Europe and Australasia as well as the USA. Covers all contemporary forms of marcoms - brand advertising and direct-response advertising, sales promotion, corporate image advertising and more. Rossiter from Uni of Wollongong, NSW and Bellman from Uni of W.A.
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