Marketing management / Russell S. Winer, Ravi Dhar.
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TextPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2011Edition: 4th edDescription: xxi, 506 p. : col. ill. ; 29 cmISBN: 9780136074625; 0136074626Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .W5476 2011| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.13 .W5476 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000084990 | |
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Books
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Main Library | HF5415.13 .W5476 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000063735 |
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| HF5415.13 .P387 2011 Marketing management : knowledge and skills / | HF5415.13 .P388 2011 A preface to marketing management / | HF5415.13 .W48 2016 How to write a marketing plan / | HF5415.13 .W5476 2011 Marketing management / | HF5415.13 .W656 2010 Essential guide to marketing planning / | HF5415.13 .W656 2010 Essential guide to marketing planning / | HF5415.13 .W66 2011 The marketing plan handbook / |
Includes bibliographical references and indexes.
Marketing and the job of the marketing manager -- A strategic marketing framework -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution : personal selling and direct marketing -- Customer relationship management -- Special topic : strategies for service markets.
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