Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.
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TextPublisher: Boston : McGraw-Hill Irwin, c2010Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN: 9780073381169 (alk. paper); 0073381160 (alk. paper); 9780071267762; 007126776XSubject(s): Marketing -- Management | MarketingDDC classification: 658.8 LOC classification: HF5415.13 | .M35232 2010| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.13 .M35232 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000084754 | |
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Main Library | HF5415.13 .M35232 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000063742 |
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| HF5415.13 .K636 2016 A framework for marketing management / | HF5415.13 .L395 2008 Analysis for marketing planning / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .M35232 2010 Marketing management : a strategic decision-making approach / | HF5415.13 .M3586 2011 Marketing strategy : a decision-focused approach / | HF5415.13 .M369 2011 Basic marketing : a marketing strategy planning approach / | HF5415.13 .O97 2014 The Oxford handbook of strategic sales and sales management / |
Includes bibliographical references and index.
The marketing management process -- The marketing implications of corporate and business strategies -- Understanding market opportunities -- Understanding consumer buying behavior -- Understanding organizational markets and buying behavior -- Measuring market opportunities : forecasting and market knowledge -- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a foundation for marketing program decisions -- Product decisions -- Pricing decisions -- Distribution channel decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for new and growing markets -- Strategies for mature and declining markets -- Organizing and planning for effective implementation -- Measuring and delivering marketing performance.
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