Marketing mistakes and successes / Robert F. Hartley, Late of Cleveland State University, Cindy Claycomb, Wichita State University.
Material type:
TextPublisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Edition: 12th editionDescription: viii, 408 pages : illustrations ; 23 cmISBN: 9781118078464Subject(s): Marketing -- United States -- Case studies | BUSINESS & ECONOMICS -- Marketing -- General | Marketing | United StatesGenre/Form: Case studies.DDC classification: 658.800973 LOC classification: HF5415.1 | .H37 2014Other classification: BUS043000 Summary: "Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.1 .H37 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000192978 | |
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Main Library | HF5415.1 .H37 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000192961 |
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| HF5415 .V358 2016 #AskGaryVee : one entrepreneur's take on leadership, social media, & self-awareness / | HF5415 .W483 2006 What is marketing? / | HF5415.1 .B4155 2007 Marketing : principles and perspectives / | HF5415.1 .H37 2014 Marketing mistakes and successes / | HF5415.1 .K365 2015 Business development for dummies / | HF5415.12 .E8 J62 2010 Principles and practice of marketing / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references and index.
"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher.
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