The marketing plan handbook / Marian Burk Wood.
Material type:
TextPublisher: Boston, Mass. ; London : Pearson, c2011Edition: 4th ed., International edDescription: xiv, 210 p. : ill. ; 24 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780137053506 (pbk.); 0137053509 (pbk.); 9780132237574 (CD-ROM); 0132237571 (CD-ROM)Subject(s): Marketing -- Planning | Marketing -- ManagementDDC classification: 658.802 LOC classification: HF5415.13 | .W66 2011
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.13 .W66 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000087007 | |
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Main Library | HF5415.13 .W66 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000066804 |
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| HF5415.13 .W5476 2011 Marketing management / | HF5415.13 .W656 2010 Essential guide to marketing planning / | HF5415.13 .W656 2010 Essential guide to marketing planning / | HF5415.13 .W66 2011 The marketing plan handbook / | HF5415.13.M255 2011 Marketing plans : how to prepare them, how to use them / | HF5415.135 .C72 2009 Strategic marketing / | HF5415.135 .K47 2010 Strategic marketing problems : cases and comments / |
Previous ed.: 2008.
CD-ROM in accompanying package.
Includes bibliographical references and index.
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