Marketing research : an international approach / Marcus J. Schmidt, Svend Hollensen.
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TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2006Description: xiv, 613 p. : ill. ; 25 cmISBN: 0273646354 (alk. paper); 9780273646358 (alk. paper)Subject(s): Marketing research -- Methodology | Export marketing -- Research -- MethodologyDDC classification: 658/.3 LOC classification: HF5415.2 | .S345 2006
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.2 .S345 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000084747 | |
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Main Library | HF5415.2 .S345 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000063759 |
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| HF5415.2 .M35842 2008 Marketing research with SPSS / | HF5415.2 .M3827 2009 The practice of market research : an introduction / | HF5415.2 .P736 2005 Essentials of marketing research / | HF5415.2 .S345 2006 Marketing research : an international approach / | HF5415.2 .W558 2006 Marketing research : an integrated approach / | HF5415.2 .Z54 2010 Exploring marketing research. / | HF5415.3 .P468 2010 Consumer behavior & marketing strategy / |
Includes bibliographical references and index.
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