Marketing research : tools & techniques / Nigel Bradley.
Material type:
TextPublisher: Oxford ; New York : Oxford University Press, c2007Description: xxi, 531 p. : ill. (some col.) ; 25 cmISBN: 9780199281961 (pbk.); 0199281963 (pbk.)Subject(s): Marketing researchDDC classification: 658.83 LOC classification: HF5415.2 | .B655 2007Summary: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.2 .B655 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000086109 | |
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Main Library | HF5415.2 .B655 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000066064 |
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| HF5415.153 .J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy / | HF5415.153 .N49 2016 The new production of users : changing innovation collectives and involvement strategies / | HF5415.157 .F67 2010 Managing quality : integrating the supply chain / | HF5415.2 .B655 2007 Marketing research : tools & techniques / | HF5415.2 .B779 2010 Marketing research / | HF5415.2 .E894 2010 Essentials of marketing research / | HF5415.2 .G754 2015 Marketing analytics : a practical guide to real marketing science / |
Includes bibliographical references and index.
Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
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