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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh KMaterial type: Text

TextPublisher: Boston ; New York : Pearson, c2010Edition: 6th edDescription: 929 p. : ill., ports. ; 28 cmISBN: 9780136094234 (pbk.); 0136094236 (pbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83

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Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Main Library	HF5415.2 .M29 2010 (Browse shelf (Opens below))	1	Available	STACKS		51952000123941