Media programming : strategies and practices / Susan Tyler Eastman, Douglas A. Ferguson.
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TextPublisher: Belmont, CA : Thomson/Wadsworth, c2009Edition: 8th edDescription: xiii, 466 p. : ill. ; 24 cmISBN: 9780495500537 (pbk.); 0495500534 (pbk.)Subject(s): Television programs -- Planning | Radio programs -- Planning | Cable television -- PlanningDDC classification: 791.44/0236/0973 LOC classification: PN1992.55| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | PN1992.55 .E18 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093053 | |
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Main Library | PN1992.55 .E18 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000120292 |
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Includes bibliographical references (p. 437-444) and index.
Programming resources and constraints: A framework for programming strategies; Program and audience research; Domestic and international syndication -- Broadcast television strategies: Prime-time network entertainment programming; Nonprime-time network television programming; Television station programming strategies; Public television programming -- Cable, satellite, and online strategies: Cable, wireless,satellite and telephone program distribution; Online video and audio programming; Basic and premium subscription programming; Online video and audio programming -- Radio programming: Music radio programming; Information radio programming -- Glossary.
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