"Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies of every industry. But this seismic shift isn't unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn't whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age."-- Provided by publisher.

Includes bibliographical references and index.

Part 1. The promise: the value is in the network : Digital networks are eating the world -- Networks have big advantages -- Part 2. The principles: ten strategies for creating network value : Introduction to the ten principles : Principle 1. Technology: from physical to digital -- Principle 2. Assets: from tangible to intangible -- Principle 3. Strategy: from operator to allocator -- Principle 4. Leadership: from commander to co-creator -- Principle 5. Customers: from customers to contributors -- Principle 6. Revenues: from transaction to subscription -- Principle 7. Employees: from employees to partners -- Principle 8. Measurement: from accounting to big data -- Principle 9. Boards: from governance to representation -- Principle 10. Mindset: from closed to open -- Aspire to these ten principles -- Part 3. The PIVOT: five steps for implementing network business models : Introduction to PIVOT : Pinpoint: identify your current business model -- Inventory: take stock of all your assets -- Visualize: create your new network business model -- Operate: enact your network business model -- Track: measure what matters for a network business -- Reflecting on PIVOT -- Part 4. The practice: becoming a network leader : Leaders need to think and act differently -- You are the leader of your own network.

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