New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer.
Material type:
TextPublisher: New York : AMACOM, c2002Description: xvi, 192 p. : illISBN: 0814407137; 9780814407134Subject(s): New products -- MarketingDDC classification: 658.8 LOC classification: HF5415.153 | .B74 2002| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.153 .B74 2002 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000103448 | |
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Books
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Main Library | HF5415.153 .B74 2002 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000132738 |
Includes bibliographical references and index.
Ch. 1. The Foundation Elements of Successful Transfers -- Ch. 2. Communication Tools -- Ch. 3. Robust Design and Product Tools -- Ch. 4. Financial Tools -- Ch. 5. Developing and Implementing a Formal Transfer Process -- Ch. 6. Proliant, Inc.: A Success Story -- App. Proliant's Transfer Process Notebook.
"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."--BOOK JACKET.
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