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    Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II.

    By: Gilmore, James H, 1959-Contributor(s): Pine, B. JosephMaterial type: TextTextPublisher: Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 299 p. : ill. ; 25 cmISBN: 9781591391456 (hardcover : alk. paper); 1591391458Subject(s): Product management | Consumer behavior | Consumers' preferencesDDC classification: 658.8/343 LOC classification: HF5415.15 | .G55 2007Online resources: Table of contents only
    Contents:
    Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.
    Summary: The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.15 .G55 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000103455
    Books Books Main Library
    		HF5415.15 .G55 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000132721

    Includes bibliographical references (p. [253]-281) and index.

    Authenticity : the new business imperative -- the appeal of real -- The demand for authenticity : why now? -- Drivers of the new consumer sensibility -- The supply of inauthenticity : what's going on? -- Reality, fakery, and three axioms of authenticity -- Rendering authenticity : what to do -- Five genres of authenticity -- Fake, fake, it's all fake : why offerings are unauthentic -- Lessons from philosophy -- The real/fake reality : how offerings become authentic -- Two time-honored standards of authenticity -- Deconstructing authenticity : how to assess your business -- Ten elements of authenticity -- From marketing to placemaking : being what you say you are -- The placemaking portfolio -- From strategy to decision making : being true to self -- Here-and-now space -- Finding authenticity : the right direction for you -- Real/fake polarities.

    The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.

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