Includes bibliographical references and index.

Introduction: storytelling: a skill that sells -- Sincere storytelling -- Build your story -- The one-minute pitch -- Know your audience -- Pitch perfect: bringing it all together -- Conclusion.

The art of the pitch is nothing short of a survival skill. If an entrepreneur can t convince an investor in 10 minutes that a business idea has potential, that is often the end of it. If a project manager in a large enterprise can t win support from other stakeholders, his or her project is at risk. You always need to be selling yourself, pitching your partners or your clients to work with you, or pitching what makes your new business an exciting and worthwhile investment. You may not realize it right now, but you do have a one-of-a-kind story to tell, one that makes you stand out from everyone else a unique tale that makes you, your product, or your business unforgettable. In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors.

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