Edition statement from book jacket.

Includes index.

Key, a dynamic entrepreneur who launched such widly successful simple ideas like Mickey Mouse guitar picks and spinning bottle labels, explains why the traditional method of bringing products to market through prototyping and patents doesn't work anymore. He shows budding entrepreneurs with little or no product-development experience how to do it quicker and cheaper. Following Key's practical tips and advice, readers will learn how to tap into the marketing and sales power of partners and licensors to both remove personal risk from the equation and generate maximum profits. --Publisher's description.

Introduction: how one simple idea led to the life of my dreams -- The power of one simple idea. How you can create the life of your dreams ; The beauty, and opportunity, of open innovation ; CEO or CIO, which hat fits you best? -- Find your million-dollar idea. Look for marketable ideas ; Get creative! ; How to pick winners -- Prove your idea. Will it sell? ; Is it doable? ; To prototype or not to prototype -- Protect your idea. The smart way to safeguard your idea ; Control every step of the process -- Prepare to pitch your idea. Create sales tools that sell benefits ; Get in the game without quitting your job -- Submit your idea to potential licensees. Kick fear to the curb ; Find the right doors to knock on ; The call that gets you in the door -- Bring your ideas to market. Cut a great deal ; Living the dream ; The new opportunities for inventors ; If I were to do it all over again: the need for product scouts.

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