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    The personal MBA : master the art of business / Josh Kaufman.

    By: Kaufman, JoshMaterial type: TextTextPublisher: New York, N.Y. : Portfolio/Penguin, 2012Edition: Rev. and expandedDescription: xviii, 446 pages ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781591845577Subject(s): Management | Management -- Study and teaching | Business | Commerce | Business | Commerce | Management | Management -- Study and teaching | Betriebswirtschaftslehre | ManagementDDC classification: 650 LOC classification: HD31 | .K343 2012
    Contents:
    Why read this book? -- Value creation -- Marketing -- Sales -- Value delivery -- Finance -- The human mind -- Working with yourself -- Working with others -- Understanding systems -- Analyzing systems -- Improving systems.
    Summary: Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBAdistills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD31 .K343 2012 (Browse shelf (Opens below)) 1 Available STACKS 51952000196846
    Books Books Main Library
    		HD31 .K343 2012 (Browse shelf (Opens below)) 1 Available STACKS 51952000196839

    Includes bibliographical references and index.

    Why read this book? -- Value creation -- Marketing -- Sales -- Value delivery -- Finance -- The human mind -- Working with yourself -- Working with others -- Understanding systems -- Analyzing systems -- Improving systems.

    Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether. Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBAdistills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

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