Persuasion : messages, receivers, and contexts / William Rogers.
Material type:
TextPublisher: Lanham, Md. : Rowman & Littlefield, c2007Description: xxi, 408 p. : ill. ; 24 cmISBN: 9780742536746 (pbk. : alk. paper); 0742536742 (pbk. : alk. paper)Subject(s): Persuasion (Psychology) -- Social aspects | Persuasion (Rhetoric) | PropagandaDDC classification: 303.3/42 LOC classification: HM1196 | .R64 2007Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HM1196 .R64 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000110699 | |
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Main Library | HM1196 .R64 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000134879 |
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| HM1166 .L83 2005 People strategies for trainers : 176 tips and techniques for dealing with difficult classroom situations / | HM1166 .W57 2007 The "it" factor : be the one people like, listen to and remember / | HM1181 .I46 2007 Implicit measures of attitudes / | HM1196 .R64 2007 Persuasion : messages, receivers, and contexts / | HM1201 .W35 2015 Blind ambition : how to envision your limitless potential and achieve the success you want / | HM1206 .N477 2016 The digital difference : media technology and the theory of communication effects / | HM1206 .S728 2014 Writing on the wall : social media, the first 2,000 years / |
Includes bibliographical references (p. 387-392) and index.
Introduction -- Language and communication -- Persuasive messages -- Propaganda -- Argumentation -- Ethics and deception -- Understanding audiences and cultures -- Needs, emotions, motivations, and vulnerabilities -- Empirical theories of persuasion -- Empirical persuasion research -- Verbal and visual rhetorical theories -- Persuasion and politics -- Campaigns, counterpublics, movements, and cults -- Media influence : advertising, news, entertainment -- Skills for senders -- Skills for receivers.
"Persuasion: Messages, Receivers, and Contexts covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories.
Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric."--BOOK JACKET.
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