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    Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman.

    By: McGowan, Bill [author.]Contributor(s): Bowman, Alisa [author.]Material type: TextTextPublisher: New York, NY Harper Business, an imprint of HarperCollins Publishers, 2016Copyright date: ©2014Edition: First Harper Business paperback editionDescription: xi, 266 pages : illustrations ; 21 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9780062472939; 0062472933Other title: How to say it right the first time, every timeSubject(s): Business presentations | Interpersonal communication | Oral communication | Business presentations | Interpersonal communication | Oral communicationDDC classification: 658.452 LOC classification: HF5718 | .M4332 2016
    Contents:
    The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.
    Summary: BUSINESS COMMUNICATION & PRESENTATION. Emmy Award-winning correspondent Bill McGowan --coach to some of the biggest names in business and entertainment-- teaches you how to get your message across and get what you want with pitch perfect communication. -- Saying the right thing the right way can make the difference between sealing the deal and losing the account, getting a promotion, or getting a pink slip. It's essential to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language -- both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan's simple Principles of Persuasion, which are highly effective and easy to learn. With Pitch Perfect you can harness the power of persuasion and have people remembering you long after you've left the room.
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    BUSINESS COMMUNICATION & PRESENTATION. Emmy Award-winning correspondent Bill McGowan --coach to some of the biggest names in business and entertainment-- teaches you how to get your message across and get what you want with pitch perfect communication. -- Saying the right thing the right way can make the difference between sealing the deal and losing the account, getting a promotion, or getting a pink slip. It's essential to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language -- both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan's simple Principles of Persuasion, which are highly effective and easy to learn. With Pitch Perfect you can harness the power of persuasion and have people remembering you long after you've left the room.

    The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you.

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