Your cart is empty.
  • Home

    Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.

    By: Parker, Geoffrey (Geoffrey G.) [author.]Contributor(s): Van Alstyne, Marshall [author.] | Choudary, Sangeet Paul [author.]Material type: TextTextPublisher: New York : W.W. NORTON & Company, [2016]Edition: First editionDescription: xiii, 336 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780393249132; 0393249131Subject(s): Internet marketing | Strategic planning | Internet marketing | Strategic planning | Service Delivery Platform | Electronic CommerceDDC classification: 658.8/72 LOC classification: HF5415.1265 | .P3674 2016
    Contents:
    Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.
    Summary: An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.
    Tags from this library: No tags from this library for this title. Log in to add tags.
        Average rating: 0.0 (0 votes)
    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.1265 .P3674 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000330646
    Books Books Female Library
    		HF5415.1265 .P3674 2016 (Browse shelf (Opens below)) 2 Available STACKS 51952000349174
    Books Books Main Library
    		HF5415.1265 .P3674 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000330653
    Books Books Main Library
    		HF5415.1265 .P3674 2016 (Browse shelf (Opens below)) 2 Available STACKS 51952000349181

    Includes bibliographical references and index.

    Preface -- Today : welcome to the platform revolution -- Network effects : the power of the platform -- Architecture : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network effects -- Openness : defining what platform users and partners can and cannot do -- Governance : policies to increase value and enhance growth -- Metrics : how platform managers can measure what really matters -- Strategy : how platforms change competition -- Policy : how platforms should (and should not) be regulated -- Tomorrow : the future of the platform revolution -- Acknowledgments -- Glossary -- Notes -- Index.

    An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.

    1 2

    There are no comments on this title.

    to post a comment.