Platform strategy : how to unlock the power of communities and networks to grow your business / Laure Claire Reillier and Benoit Reillier.

By: Reillier, Laure Claire, 1971- [author.]Contributor(s): Reillier, Benoit, 1972- [author.]Material type: TextTextPublisher: London ; New York : Routledge, Taylor & Francis Group, 2017Description: xviii, 221 pages : illustrations ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781472480248; 1472480244Subject(s): Multi-sided platform businesses -- Planning | Strategic planningDDC classification: 658.4/012 LOC classification: HD9999.M782 | R45 2017
Contents:
Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.
Tags from this library: No tags from this library for this title. Log in to add tags.
    Average rating: 0.0 (0 votes)

Includes bibliographical references and index.

Introduction to platform businesses -- The meteoric rise of platform businesses -- What is a platform business? -- Economic characteristics of platforms -- Platforms as business models -- Platform-powered ecosystems -- Lifestages of platforms : design -- Platform ignition: proving the concept -- Platform scaling : reaching critical mass -- Platform maturity : defending profitable growth -- Platform pricing -- Trust, governance & brand -- Platforms, regulation and competition -- Competing against platforms -- The future of platforms -- Index.

1 2

There are no comments on this title.

to post a comment.