Includes bibliographical references and index.

Any industry can be disrupted ... Positively -- Ask WTF -- Create an unfair competitive advantage -- What do I do now? -- Business is a series of problems to solve -- Develop your unique selling proposition -- Launching a company is both art and science -- Negotiation skills: can't be in business without them -- No tree grows to the sky -- If you don't make mistakes, you're not trying hard enough -- Culture by design or culture by default -- You can invent the future.

"In a deeply personal first-person narrative, Merrin reveals not only his triumphs but his missteps as he created his masterpiece businesses. Along the way, he takes time out to explain the strategies and actions he took to unearth the inefficiencies of everyday business and create a model that gives his company an unfair competitive advantage. If you currently face problems in the industry you work in, you're already halfway to becoming a catalyst for change. Now, this inspiring roadmap can take you the rest of the way from planning and development to creating a progressive corporate culture hardwired for innovation and constant change"--Page 2 of cover.

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