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    The practice of market research : an introduction / Yvonne McGivern.

    By: McGivern, YvonneMaterial type: TextTextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2009Edition: 3rd edDescription: xxx, 548 p. : ill. ; 25 cmISBN: 0273717073 (pbk. : alk. paper); 9780273717072 (pbk. : alk. paper)Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M3827 2009
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415.2 .M3827 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000092032
    Books Books Main Library
    		HF5415.2 .M3827 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000120780

    Includes bibliographical references (p. [529]-536) and index.

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