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    The practice of public relations / Fraser P. Seitel.

    By: Seitel, Fraser PMaterial type: TextTextPublisher: Upper Saddle River, N.J. : Prentice Hall/Pearson, c2011Edition: 11th ed. / International edDescription: 480 p. : ill. (chiefly col.) ; 26 cmISBN: 9780136088905 (pbk.); 0136088902 (pbk.)Subject(s): Public relations -- United StatesDDC classification: 659.2 LOC classification: HM1221 | .S45 2011
    Contents:
    What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HM1221 .S45 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000092230
    Books Books Main Library
    		HM1221 .S45 2011 (Browse shelf (Opens below)) 1 Available STACKS 51952000072409

    Includes bibliographical references and index.

    What is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career.

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