A preface to marketing management / J. Paul Peter, James H. Donnelly, Jr.
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TextPublisher: New York : McGraw-Hill/Irwin, 2011Edition: Twelfth edDescription: xiv, 258 p. : ill. ; 26 cmISBN: 9780073529967 (alk. paper); 0073529966 (alk. paper); 9780071221115 (pbk.); 0071221115 (pbk.)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | .P388 2011| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.13 .P388 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000092056 | |
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Main Library | HF5415.13 .P388 2011 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000121206 |
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| HF5415.13 .M369 2011 Basic marketing : a marketing strategy planning approach / | HF5415.13 .O97 2014 The Oxford handbook of strategic sales and sales management / | HF5415.13 .P387 2011 Marketing management : knowledge and skills / | HF5415.13 .P388 2011 A preface to marketing management / | HF5415.13 .W48 2016 How to write a marketing plan / | HF5415.13 .W5476 2011 Marketing management / | HF5415.13 .W656 2010 Essential guide to marketing planning / |
Includes bibliographical references and indexes.
Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans.
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