Principles and practice of marketing / David Jobber.
Material type:
TextPublisher: London ; Singapore : McGraw-Hill, c2010Edition: 6th edDescription: xxx, 946 p. : ill. ; 27 cmISBN: 9780077123307; 0077123301Subject(s): Marketing | Marketing -- Europe -- Case studiesDDC classification: 658.8 LOC classification: HF5415.12.E8J62 2010Summary: This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.12 .E8 J62 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093329 | |
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Main Library | HF5415.12 .E8 J62 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000121350 |
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| HF5415.1 .B4155 2007 Marketing : principles and perspectives / | HF5415.1 .H37 2014 Marketing mistakes and successes / | HF5415.1 .K365 2015 Business development for dummies / | HF5415.12 .E8 J62 2010 Principles and practice of marketing / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF5415.123 .F555 2006 Simply marketing communications / |
Includes bibliographical references and index.
This textbook on marketing includes information on branding, ethics and corporate social responsibility, relationship marketing, internet marketing, mobile, wireless and e-mail marketing, colour images and adverts to demonstrate marketing principles in practice.
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