Principles of direct and database marketing : a digital orientation / Alan Tapp.
Material type:
TextPublisher: Harlow : Financial Times Prentice Hall, 2008Edition: 4th edDescription: xvi, 517 p. : ill. ; 25 cmISBN: 9780273713029 (pbk.); 0273713027 (pbk.)Subject(s): Direct marketing | Database marketingDDC classification: 658.872 LOC classification: HF5415.126 | .T35 2008Summary: This title offers a focused discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.126 .T35 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093206 | |
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Main Library | HF5415.126 .T35 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000121220 |
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| HF5415.126 .S24 2010 The social media bible : tactics, tools, and strategies for business success / | HF5415.126 .S52 2009 The heart of marketing : love your customers and they will love you back / | HF5415.126 .S757 2008 Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / | HF5415.126 .T35 2008 Principles of direct and database marketing : a digital orientation / | HF5415.1261 .P73 2010 The buying brain : secrets for selling to the subconscious mind / | HF5415.1263 .A534 2007 Value merchants : demonstrating and documenting superior value in business markets / | HF5415.1265 .D48 2016 Screen to screen selling : how to increase sales, productivity, and customer experience with the latest technology / |
Includes index.
Previous ed.: 2005.
This title offers a focused discussion of direct marketing linking academic theory to the everyday practices in the commercial world.
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