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    Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

    By: Saunders, Mark, 1959-Contributor(s): Lewis, Philip, 1945- | Thornhill, AdrianMaterial type: TextTextPublisher: New York : Prentice Hall, c2009Edition: 5th edDescription: xxi, 614 p. : col. ill. ; 27 cmISBN: 9780273716860 (pbk. : alk. paper); 0273716867 (pbk. : alk. paper)Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .S28 2009
    Contents:
    The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.
    Summary: Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Main Library
    		HD30.4 .S28 2009 (Browse shelf (Opens below)) 1 In transit from Main Library to Female Library since 11/13/2022 STACKS 51952000078845
    Books Books Main Library
    		HD30.4 .S28 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000057277

    Includes bibliographical references (p. 561-572) and index.

    The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report.

    Using real-life case studies and written with a student-centred approach, this 5th edition provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

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