Retailing management / Michael Levy, Barton A. Weitz.

By: Levy, Michael, 1950-Contributor(s): Weitz, Barton AMaterial type: TextTextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 7th edDescription: xxxi, 702 p. : col. ill. ; 29 cmISBN: 9780073381046 (alk. paper); 0073381047 (alk. paper); 9780071284240 (pbk.); 0071284249 (pbk.)Subject(s): Retail trade -- ManagementDDC classification: 658.8/7 LOC classification: HF5429 | .L4828 2009Online resources: Publisher description | Table of contents only
Contents:
The World of Retailing -- Retailing Strategy -- Merchandise Management -- Store Management -- Cases.
Review: "Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout."--BOOK JACKET.
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HF5429 .L4828 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000077473
Books Books Main Library
HF5429 .L4828 2009 (Browse shelf (Opens below)) 1 Available STACKS 51952000054931

Includes bibliographical references and indexes.

"Retailing Management by Levy and Weitz continues to be the market-leading text for the retailing course through its readability, organization, and emphasis on how students can come to grips with real retailing issues while being able to solve problems. The text's logical decision-making focus allows students to discover the process of strategic decisions first before moving on to implementation. Students indicate that this text is "good read" because of the numerous examples of retailers, their practices, the interesting retail facts in the margins, and eye catching design and layout."--BOOK JACKET.

Section I The World of Retailing -- Section II Retailing Strategy -- Section III Merchandise Management -- Section IV Store Management -- Section V Cases.

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